Before Helium 10, sellers simply had to guess which products they should sell, which keywords they should target, whether their listing was optimized for Amazon’s algorithms, etc. Helium 10 provides you with the data necessary to make data-driven decisions. With estimated search volume, top-ranking keywords, trending niches, up-to-date best practices for listings, historical ad performance data, and so much more, sellers can eliminate the guesswork with their Amazon business. While your competition continues to juggle their online business on their own, Helium 10 gives you everything you need to rank on page one and dominate your market with the premier software for Amazon sellers.