Introduction
If you are someone, who believes in providing your child with lots of opportunities for FREE PLAY then Dabble products could be the right choice for you.
They provide art and craft supplies that are completely free of toxins and chemicals. The interesting part is that it is not harmful even if your little Picasso consumes some of them while playing. Now, that does not mean that they can devour it, at the end of the day they are still colors that are not 100% natural.
It, however, gives your little one the freedom to splash it on their face and body. Along with saving you the stress of policing their every move and worrying about them being sick if they accidentally consume the paints or crayons.
Let us explore their products and pitch in detail.
Dabble Brand and Founders
This brand started with a question asked by 2 mommies:
“Where are the child-friendly products for art and play?”
They wanted to encourage free play in children and ensure healthy growth as well.
Karen Saldanha and Neha Bajaj both trained art therapists knew that something was missing.
So they decided to take a shot at it themselves.
They started with small experiments in their kitchens. They made Crayons, paints, bath art, and all kinds of products by hand. They tried all kinds of organic and natural materials.
They commissioned a Cosmetologist with specialized skills in developing child products. At every stage of development, art teachers and occupational therapists were brought in, and based on their suggestions changes were made.
After extensive research and discussions, they found the quality-conscious manufacturers to produce them and the right vendors to supply the raw materials. They also have a team of Food Specialists and Technologies that certifies every batch they make.
The govt. of India has BIS certified their brand. “BIS is the National Standard Body of India established under the BIS Act 2016 for the harmonious development of the activities of standardization, marking, and quality certification of goods and for matters connected therewith or incidental thereto.”
Neha Bajaj started off her career as a photographer and later pursued her studies in Psychology to become a trained art therapist.
Karen Saldanha is a Corporate Trainer by profession and a trained Expressive Arts therapist by passion. Her training in Waldorf education has helped bring concepts of early learning to Dabble’s product design table. She has a degree in marketing management and a Women’s Entrepreneurship certification from IIM, Bangalore. She is also Certified Professional Coach (CPC) from Leadership that works, in the USA.
They believe in complete transparency and have listed all their ingredients in the packaging, which has helped them build trust quickly with their users.
Apart from their websites, they are also available on Amazon, First cry, and Flipkart
To get a flat 10% discount use coupon code: SHARK10
Dabble Crayons
Below is the list that makes Dabble Crayons different and better from the regular crayons available in the market.
Dabble crayons are made with organic beeswax, natural waxes, and coconut oil instead of Paraffin, Petroleum which is widely used and harmful.
They come in 8 unique and vibrant child-grip shapes. that inspires tripod grip for pencil writing.
Inspires multi-sensory coloring experience.
Each Dabble shape has a unique role to play because of the way the child grips a particular crayon which helps build finger muscle memory.
The shapes help kids learn how colors blend, mix, shade, create strokes and fill outlines with ease.
Fun-shaped crayons help build hand-eye coordination, fine motor skills, and creative expression.
Dabble Playart Crayons are made with:
- Eco-Certified Organic Beeswax
- Soy Wax
- Carnauba Wax
- Coconut Oil
- Castor Oil
- Vitamin E Oil
- Shea Butter
- FD & C Approved Colours.
When colors rub against each other, you can use a soft cloth with coconut oil to clean them.
Dabble Art
- Dabble Preschooler’s Art kit is curated for fun exploration.
- Safe and non-toxic– This kit contains finger paints made from coconut oil and Chunky Glue with a gentle green apple fragrance, made with a unique formulation that contains natural textures & fragrances.
- Sensory-rich art kit that builds concentration and focus.
- Facilitates Development– The kit contains various fine motor building activities such as kite paper crushing, using the paint dropper, painting with a pom-pom ball, sticker art, etc. which also stimulates visual perception and tactile and kinesthetic exploration.
- Aids finger muscle development– These art and craft activities strengthen finger muscles acting as a precursor to writing.
Dabble Paints
It is Made up of a unique formulation that contains natural textures & fragrances from coconut & sweet orange oil – it stimulates multi-sensory perception and fine motor skills for kids.
Consists of 8 vibrant colored non-toxic finger paints for kids that encourage them to mix and create new colors in a tactile way.
Long-lasting, easily washable, and ready-to-use colors in mess-free squeezy bottles that don’t dry up easily.
they can be washed or rubbed off easily from the skin.
Dabble Playart Finger Paints are made with:
- Water
- Sodium Alginate
- Glycerine
- Decyl Glucoside
- Food Friendly Preservatives such as Potassium Sorbate and Sodium Benzoate
- F D & C Approved Colours.
Social Media Accounts
Instagram | Facebook | LinkedIn | Website
Dabble Shark Tank
The founders of Dabble had asked for ₹50 lakhs for 10% equity from the sharks.
All the sharks loved their packaging and products but were disappointed with their sales and asked them the reason. To which the founders replied that they are bootstrap and have only put 4 to 7% in marketing.
- Their gross margin is 75%.
- COGS is 25%
- Marketing is 9%
- Shipping is 10%
- The channel margin is 30%
- Salaries are 26%
The equity split between the founders is 50% each.
Vineeta Singh reasoned that the hunger to be a successful business was lacking in them and did not make any offer.
Namita Thapar pointed out that they lack business acumen and hence backed out.
Peyush Bansal said that at this stage he does not want to invest because there is a lot of work involved but suggested they should hire a good salesperson.
Anupam Mittal offered ₹50 lacks for 33.3%
Aman offered ₹15 lacks for 10% equity and ₹35 lakh debt (zero interest which can be returned at any time)
Anupam tried hard to get the deal, but the founders went ahead with Aman’s offer.
Concluding Remarks
The sweat, research, and honesty put in by the founders to make a hero product are truly commendable. This is something that we all can learn from them.
As mothers, they have done their best to create a product that is not only safe but also provides free play and stimulates sensory development in kids. Do let us know if would you be willing to invest in their products.
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