In shark Tank, the judges have said time and again that they bet on entrepreneurs more than their businesses. Malaki founders managed to impress the judges with their business acumen, good communication skills, and humble attitude.
In the Indian beverage market which is predominantly ruled by foreign brands, the founders of Malaki Beverages took a chance of producing premium and innovative beverages in India. Their products are made from local ingredients and natural resources.
Their largely unique range of products includes 24-carat gold flavored water, Spiced Ginger Ale, Sparkling water from the Himalayas, and Coffee Tonic from Coorg.
Malaki Beverages Review
Mlaki Product List:
Tonic water
Malaki Tonic Water is a low-calorie drink crafted with a unique method of botanical brewing which sets it apart from other tonic waters.
Ginger Ale
It is made with natural ginger and carbonated water, so it’s not only refreshing and fizzy but also low-calorie
Spiced Ginger Ale
This is made with natural ginger, using a 60-year-old family recipe.
Sparkling Water
Sourced directly from the Himalayas and carbonated to give a refreshing experience. It has no added salts or minerals.
Coffee Tonic
It is made from cold-brewing of Arabica beans, it can be had as a morning beverage to charge your batteries for the day.
Royal Edition Ginger Ale
It is low in calories, refreshing, and effervescent beverages made from natural ginger and carbonated water. You can also relish it with mint, lime juice, and your choice of alcohol.
This brand started in 2018 and they are now available in 500+ HoReCa (Hotels, Restaurants, and Cafes) they are also available in Swiggy and Zepto.
One of their biggest achievements is being selected amongst 15 other brands as an Indian brand for business class in Singapore Airlines.
Malaki Founders
This company was founded by two brothers named Mohit and Ashish Bhatia. They come from Mumbai and their family is into the food and beverage business for the past 60 years.
Their grandfather started Guru Kripa restaurant and became so famous that he is called the Samosa king in Mumbai. When Ashish started his career at his grandfather’s restaurant, he was able to make 450 samosas in three hours.
Both these brothers started this business with ₹5 lakh investment from their father and within 4 months paid that money with interest to him.
Malaki Shark Tank India
The founders had asked for ₹50 lakhs for 1% equity at ₹50 crore valuation.
When Aman had asked if they might face challenges because Indians don’t prefer sparkling water, to which the founders replied that they are targeting the soda market and trying to convert those consumers and upgrade from soda to sparkling water.
Yearly sales:
- 2020-2021- ₹1.5 crores
- 2021-2022- ₹2.7 crores
- 2022-2023 estimated sales- ₹9 crores
90% of the sales are from Mumbai, they had plans to expand to Pune and with Swiggy and Zepto they are available in 19 cities.
Namita had already invested in a beverage brand, so she backed out. Amit too thought that this business has little scope to scale and did not invest in them.
Peyush and Aman gave the offer of ₹50 lakhs for 10% at ₹5 crore valuation.
Following this, they came to know that Malaki had already raised a round before of ₹15.5 crores at ₹22 crore valuation.
Anupam gave the offer of ₹50 lakhs for 5% to match their previous valuation.
Peyush and Aman then modified their offer to ₹50 lacks for 3%.
The founders gave the counter offer of ₹50 lakhs for 2.5%
Peyush and Aman did not accept and the deal was secured at ₹50 lakhs for 3%.
Where Can You Find Them
Instagram | Website | Facebook | LinkedIn
Concluding Remarks
Although the founders of Malaki had an easy start because of the family business in the field of beverage for the past 60 years. However one cannot deny the fact that they did their homework in this field and have good business sense.
They know their niche, and they are very clear about who they want their target customers to be, their products are innovative and their packaging is good, and their price is at a range that the average Indian youth can afford.
Although the above points are pretty basic, to be a good entrepreneur, sometimes you don’t need to have any out-of-the-world ideas, just getting your basics right is all you need.
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