D4 Commerce

Nestroots Furniture | Unique Home Decor At Affordable Price | Chhavi Singh

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Nestroots Shark tank India

Chavvi Singh the founder of Nestroots surely impressed all the sharks with her Entrepreneurial skills. 

Nestroots is a furniture brand that sells products in the home category that are unique, functional, and affordable.

She described her brand as Indian in origin and Global in spirit.

Namita Thapar complimented her on the confidence and clarity with which she explained her pitch. 

After checking out the products, Vineeta Singh totally agreed with the founder’s claim, that the products are of good quality and affordable too. Peyush Bansal and Namita Thapar too loved the products.

If you are someone who loves to decorate their house with unique products then let us explore this brand in detail.

Nestroots Furniture

They Believe in making the journey of decorating the house as interesting as the end result.

The Mantra of Nestroots Furniture is to have products that are:

  • Elegant, aesthetic, and unique designs.
  • Utility-based and superior quality furniture.
  • Affordable Pricing.

You can find their products on their website as well as 24 other online platforms like Amazon, Myntra, Tata Cliq, etc.

They sell products in 5 major categories:

  • Furniture
  • Kitchen and dining products
  • Serveware & Tableware
  • Barware
  • Furnishings

FurnitureKitchen & DiningTabletop & BarFurnishings
Wooden StoolsMasala BoxesCake stands & serversTable Linen
Metallic StoolsRoti BoxesPlatter & Cheese knivesCushion Covers
Storage OttomanSpoon StandsServing Trays
PoufsJars and CanistersServing Bowls
BenchesBasketsDrinkware & Glasses
Side tablesNapkin HoldersBar Tool Sets
CoastersWine Racks

Vision: To build a Go-To brand in the home category with unique designs and quality that competes with global players in the international market.

NestRoots founder: Chhavi Singh

Chavvi Singh is the founder of Nestroots Furniture. After her marriage when she was decorating her house, she did not want anything outdated or common.

She wanted something unique, Functional, and affordable. After searching for 10’s places and 100’s websites, she did not find anything that met her needs and linking. 

This is where the entrepreneurship spirit in her was awakened and she started her brand Nestroots. 

Before starting her brand she did the job for 10 years. Out of which she worked in sales and operations at Arvind Fashions Ltd for 5 years and the remaining 5 years in training and development at Stay Ahead Services. 

Initially, she had struggled to find manufacturers because no one would take a lone woman seriously. She had to fight a lot of biases to fulfill her dreams to build her brand. 

Their flair for curating products, putting things together, and converting concepts into practically usable goods is the heart of Nestroots. 

Nestroots team
Nestroots Team

Social Media Accounts

Instagram | Facebook | Website | Linkedin

You can take advantage of their special Shark Tank offer to get an additional 10% off their products. Just press the button.

Nestroots Ottoman

Their Storage Ottoman is one of the best-selling items. The designs are unique, subtle, and understated. 

 Check out all their Storage Ottomans here

Nestroots Stool

They have 2 varieties wooden and metallic.

They have a wide variety of designs in them. Their products have maintained a good balance between classic and understated at the same time being contemporary and unique.

Nestroots Masala Box

They have Masala Box in wood as well as metals. Some of them have beautiful floral and paisley designs.

Check out their range here.

Nestroots Cake Stand

They have a wide range of cake stands in different designs and shapes.

Check them out here.

Funding asked from the sharks

₹50 Lakhs for 1% equity.

Sales of the Company

Monthly sales are around ₹1.1 crores.

Profit- 16 to19%

2022 sales- ₹7.2 crores and profit was 14%

Estimated sales this year- ₹15 crore

Sharks offer

Vineeta Singh wanted to invest, but she had already invested in a brand that is in the same category, so she had to back out.

Aman suggested doubling down on brand building but choose not to invest.

Peyush offered ₹50 lakhs for 5% equity.

Namita Thapar offered ₹50 lakhs for 2% equity which Chhavi accepted and the deal was secured.

Concluding remarks

So when you decorate your house, would you consider buying from this Indian brand which provides unique and contemporary pieces, or would you opt for international brands like IKEA? We would love to know your choice through comments.

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