Proost from Shark Tank India Season 2.

Proost: The Finest Hand Crafted Beer

Table of Contents


Craft beer has been getting more and more popular, with beer fans striving for distinctive tastes and high-quality products. Proost69 is a craft brewery that is devoted to supplying beer enthusiasts with the greatest quality and distinctive tasting brews. Their objective is to educate people with the genuine taste of superior freshly made beer, promoting their love, passion, and excitement of craft brewing.

In Shark Tank India, we’ve watched companies like DesmondJi and Moon Shine Meadery make their requests for a sizable quantity of money. The sharks gave them advice on their enterprises even though neither of their firms closed the sale. 

We continue to see these things, but their sales presentations help us understand the inner workings of this industry.

Let’s see if Proost got a deal in Shark Tank India Seaso 2.

About the Brand

The Proost 69 Company logo shows an owl giving a presentation on stage. In this company’s logo, the owl stands in for the new generation of nocturnal adventuresome Millennials. The target market for the product is represented by the number 69.

This audience’s core values include being unapologetically fun, sarcastic, eccentric, and contentious. Products are included to give the event a quirky, fresh feel. The company has produced the goods with this desire in mind.

Proost 69 Company’ official name is GRANO69 BEVERAGES PVT LTD. Delhi is where its headquarters are also situated. Delhi, Uttarakhand, Goa, Punjab, and Chandigarh all have Proost 69.

It presents a range of beer goods from their mission to deliver passion, flavour, and artisanal workmanship into people’s cups of tea, focusing on preserving high quality and inherent flavour at reasonable rates.

Proost from Shark Tank India Season 2.

Products offered

From crisp, light lagers to rich, complex ales, Proost69 provides a diverse selection of beers.

Their beers are renowned for their freshness, fineness, and blended tastes. Some of the brewery’s most popular beers are the Belgian Dubbel, a rich and complex ale with overtones of caramel and chocolate, and the Proost69 Pilsner, a light and refreshing lager with a crisp and clear finish.

Proost69 also produces seasonal beers, which are made utilising seasonal ingredients and aromas. These beers are only accessible for a brief period, so beer fans should make sure to taste them before they’re finished. Some of their seasonal beers include the Pumpkin Ale, a spiced ale made with real pumpkin and spices, and the Winter Warmer, a rich and warming lager brewed with cinnamon, nutmeg, and other spices.

Sales and Valuation 

Proost 69 was launched in 2017. Beer Market Size in India is ₹ 65 thousand crores.

This product is available in 1800 retail outlets. Lifetime sales so far have been 70 lakh units.

Proost 69 Yearly Sales

  • FY 2018 – 2019 Sales – ₹77 Lakh
  • FY 2019 – 2020 Sales -₹3.21 Crore
  • FY 2020 – 2021 Sales – ₹4.2 Crore
  • FY 2021 – 2022 Sales – ₹7.5 Crore
  • FY 2022 – 2023 Seized Sales – ₹12 Crore

MRP – Proost 69 Unit Economics for ₹100

• COGS – ₹33

• Excise Duty – ₹45

• Gross profit – ₹22

Deal or No-deal?

The sharks claim that there are several rivals in this industry, and that they will be unable to compete effectively with them in the future, preventing the firm from growing. Due to its scalability issues, this firm has received no offers from sharks. 

Therefore, sadly, there is no deal cracked. Despite a deal not being cracked, the pitch on National television gave the business good marketing. 


You can add to the overall assessment of Proost 69 Business by discussing the rising demand for its goods today and any recommendations you’d like to make for the company’s creator. Shark Namita frequently discusses the crowded market, pointing out the challenges brought on by an industry with a large number of rivals.

Furthermore, in order to fully comprehend the balance between investment and risk for such unique premium D2C products, we need the advice of industry leaders like Sharks. Use the chance to respond to inquiries with the investment of today and make the most of the chance to thoroughly explore this sector. Every recommendation will be incorporated into the review posts we continue to write.

Where to Find

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